This information was last updated on August 16, 2023, in compliance with the latest regulations pertaining to the General Data Protection Regulation. This regulation governs the handling of data privacy and its utilisation within the United Kingdom
Orchidya, based in the UK, places paramount importance on safeguarding your privacy. We uphold rigorous standards of security and confidentiality, adhering to a strict policy of not sharing customer information with any third parties for their independent marketing endeavors. This privacy assurance aligns with the provisions of the Data Protection Act (2018) and the United Kingdom General Data Protection Regulation, ensuring the comprehensive protection of your personal data.
Who We Are
Orchidya London Ltd, trading under the name Orchidya, is the entity responsible for the management of any information you provide. Our business address is 42 Store Street, Bloomsbury, WC1E 7DB.
Orchidya offers an online platform for ordering flowers, accessible through our website at www.orchidya.com (referred to as the "Service").
Rest assured, we do not engage in the sale, trade, or sharing of the personal information acquired through your interactions with this website.
The information we collect is solely aligned with the scope of providing our services to you. By accessing and using this website, you grant us the authorization to collect said information.
Essential Information We Collect
We may gather various information you provide to us, encompassing your name, address, telephone number, email address, as well as data pertaining to your website usage. Additionally, on occasion, we may require further details to process orders or requests.
Furthermore, we collect non-personal information. For instance, with each website visit, we may record the visitor's IP (Internet Protocol) address and the source site's address.
Your internet browser comes equipped with cookies - small files that hold information allowing a website to recognize your account. Our website leverages cookies to enhance your browsing experience. However, you retain the ability to decline cookies, although this may hinder certain website functionalities.
Why We Do This
We utilise this data for several reasons:
Seamless Login: Our aim is to keep you authenticated after logging in, eliminating the need for repeated authentication with each click.
Performance Monitoring: We consistently monitor our website's performance to ensure it operates at the highest level of efficiency that we're committed to providing.
Effortless Browsing: We enable you to navigate between products without the hassle of restarting from the home page after each click.
Cart Persistence: Remember items in your shopping cart even before you proceed to checkout, simplifying your shopping experience.
Enhanced Security: This mechanism ensures the secure processing of your data.
We classify this data as "essential information," and we collect it by utilising cookies. Cookies are compact text files commonly used by most websites. These files are placed in the web browser, and the information stored within them is accessed every time you perform an action on the site. Without this mechanism and these specific cookies (known as first-party cookies), we wouldn't be able to offer you the seamless browsing experience you expect.
The data we collect is maintained in accordance with the Data Protection Act in the UK. We take all reasonable precautions to prevent unauthorized access to this information. As an added layer of security, there might be instances where additional proof of identity is required if you seek information about your account.
Order Information Provided Directly By You
When you make a purchase from our store, it's important that we gather specific information from you. This data is essential for effectively processing your order and ensuring the delivery of the flowers or products you've chosen. The necessary personal details include your first and last name, email address, as well as your billing and delivery address. Additionally, your contact information and order details are utilized for sending you relevant communications related to the progress of your order. This information will be requested on our "checkout page" before you finalise your purchase by making the payment.
How We Process Your Information
Through Shopify, we collaborate with other specialized external providers to deliver the most competitive services. For instance, we integrate with several delivery companies and their software to efficiently fulfill your orders, offering order tracking and delivery notifications. The delivery companies we engage include Evermile, occasional cycle couriers, and Weengs or DPD for deliveries beyond London. The personal data used here is primarily your email for notifications and, when required, a mobile number for contact purposes in case of delivery issues. Additionally, we're obligated to provide the recipient's name and address to fulfill the delivery as part of our service commitment.
We utilize your email addresses to send newsletters to our customers. Each email includes an option to unsubscribe and discontinue future email communications. For this purpose, we employ specialized software known as Mailchimp.
Please note that these external providers are carefully chosen and trusted, ensuring the privacy and security of your data.
Disclosure Of Information
We hold a steadfast commitment to safeguarding your personal information, and we will never disclose it to third parties except when required to fulfill the "service." For instance, this might involve coordinating with a courier company to deliver the goods you've ordered. Furthermore, we may utilize this information to maintain communication with you and provide updates about new products or services.
You retain the right and capability to remove yourself from any mailing list at any point in time.
Notice To You
Opt-In And Opt-Out Provision
Upon your initial visit to our online boutique and during the registration process, you'll be given the choice to opt out of subscribing to our regular update service. This service sends you email alerts about new products, events, special offers, and occasional marketing promotions, including information about orchidya.com.
You retain the freedom to unsubscribe from any service, communication, or update to which you previously subscribed if you change your preferences. All emails from Orchidya will include a straightforward automated "unsubscribe" link, enabling you to opt out of further promotional emails. Alternatively, you can directly contact Orchidya using the details provided below to express your wish to unsubscribe.
You also have the ability to rectify any factual inaccuracies in the information or request the removal of your details from any list under our control.
How Long Do We Keep Your Information
We retain your data for the duration of your account's existence. Additionally, data may be preserved for security investigations. It's crucial to note that we have specific obligations related to fraud detection and tax requirements. Consequently, certain data might need to be retained even if you request its deletion.
Legal Obligations In Handling Your Data
There are instances when we must share your personal information to fulfill relevant legal obligations. We are obligated to provide sales reports to HMRC for tax purposes concerning online sales. This necessitates the retention of specific data elements, although personal information is kept separate and omitted from these reports.
If you desire to inquire about the personal information we've collected concerning you, you can reach out to us using the following contact details:
Orchidya London Ltd, 42 Store Street, Bloomsbury, London WC1E 7DB
Company Registration No: 7614397
VAT Number: 118 4968 83
If You Wish To Lodge A Privacy-Related Complaint
In the event that you have a complaint related to privacy matters, you retain the right to lodge a complaint with the supervisory authority, The Information Commissioner's Office (ICO). Their website is here.